In this article, we introduce the steps Aralink took to improve its CVR. By implementing the nurturing initiative “BOTCHAN Engagement,” which leverages LINE, the company achieved results that exceeded expectations. User-centric creatives and scenarios proved to be the key to driving conversions. We will also cover the impact generated through close communication with the sales and customer success representatives, plans to introduce additional products in pursuit of even greater results, and expectations for BOTCHAN through the use of multiple products, providing a comprehensive overview.

wevnal Inc. Sales Department, Yuichi Kojima (hereafter, “—”)
To begin, could you please introduce your company’s business and yourself?

Ala Link Inc. Management Planning Department, Sub-Manager, Mr. Tsutomu Shinjo (hereafter, Mr. Shinjo)
Our company provides a smartphone service called “Daredemo Smartphone” (“Smartphone for Anyone”), which anyone can sign up for.
This is a low-cost smartphone service for people who, for reasons such as “having previously fallen behind on carrier payments,” “not having a credit card,” or “having lent their name on a contract and then that person suddenly disappeared,” are currently unable to pass mobile phone screening and therefore cannot obtain a mobile phone contract.

Within that, I am primarily involved with the marketing division in the corporate planning department.
At present, in addition to handling all web-related matters, I am also focusing on initiatives to reduce the cancellation rate among acquired customers.

A-Link Corporation Service Site: https://www.a-sas.ne.jp/

— So you are responsible not only for new customer acquisition, but for overseeing the entire business operation.
Could you tell us about the challenges you were facing before implementing BOTCHAN?

Mr. Shinjo
Yes, this is about improving CVR. At the time, acquisitions via the web accounted for just under half of our total, and we wanted to improve that CVR and further increase the number of acquisitions. However, we did not yet have measures in place to raise CVR or mechanisms to prevent users who had arrived at the site from dropping off.

So we consulted a company that had already been supporting us with web-related matters and advertising about initiatives to improve CVR. In those discussions, we concluded that improving the form would likely be the most effective approach, and that is when we were introduced to your “BOTCHAN EFO.”

— Thank you very much.
I’d like to ask about your impressions and any memorable episodes from when you actually received the proposal.

Mr. Shinjo
I honestly felt that it looked very promising.
To tell the truth, we had also heard proposals for EFO services from other companies, but we felt they were somewhat lacking. They came across more like simple input-assistance tools, and we felt they were a bit different from what we were looking for. However, when we heard your proposal, we were impressed by the way you present creatives and the high degree of freedom in customization, and we thought that this could directly lead to improving our CVR.

In addition, since many of our users are elderly, the conversational format was also one of the factors in our decision to introduce it. We felt that the sense of consulting with someone would resonate with users. We are currently in the middle of development, so we are looking forward to implementing it!

— Thank you very much.
How are things going with the “BOTCHAN Engagement” you are currently using?

Mr. Shinjo
As for the “BOTCHAN Engagement” service we have implemented, you approached us with the proposal just as we were starting our official LINE account.
At the time, we were not running any particular initiatives, but we were receiving a large number of inquiries from customers. Internally, there had already been discussion that LINE might be a good channel, and since your proposal came at exactly that timing, we decided to introduce it on the spot.

Mr. Susumu Shinjo, Deputy Manager, Corporate Planning Department, A-Link Co., Ltd.

— I see, thank you very much.
I’d also like to ask you about the story behind how you came to implement it.

Mr. Shinjo
The implementation was extremely fast!
There were occasions when we asked your company to revise the creatives and scenarios you had produced for us, but you responded promptly. Because everything went so smoothly, the whole process was completely stress-free.

— Thank you very much!
I believe it is precisely because your company responded so promptly and maintained close communication, including the information and guidance you provided.
How has it been since you actually implemented it?

Mr. Shinjo
We are seeing a considerable impact!
There are various factors behind this, but we believe the main drivers are that LINE is a highly compatible tool for our users, the regular push notifications you are sending, and the changes made to the creatives.
We do have our own internal constraints, and, conversely, the fact that we are acquiring more than we had anticipated can at times actually cause us some difficulties (laughs).

— Thank you very much! Inventory can be an issue too, of course (laughs).
Given your company’s user base, we believe visual appeals have also been effective, but how do you feel about the speed of our response, including our scenarios and creative work?

Mr. Shinjo
I feel the response speed is extremely fast as well!
There were times when we kept you waiting a little on our side, but you still reached out to us, so I find it very easy to coordinate with you.

Also, speaking about the creative side, even when we make rather vague requests like, “Please make it look kind of nice,” you still manage to produce something that genuinely looks great, so I’m really impressed by how capable and adaptable your team is.
I remember thinking that your creative work really is excellent, and I even asked once, “Haven’t you ever produced banners and things like that?” (laughs)

— Thank you very much!
I understand that creative work is difficult to execute because it needs to reflect your company’s branding and other factors, so I am very pleased that you have evaluated it so highly.
It has been about a year since you implemented our service; what kind of presence or role does BOTCHAN have for your company now?

Mr. Shinjo
They are truly someone we can rely on, so we’re basically in a position of being fully supported by them. (laughs)
We are also planning to introduce “BOTCHAN EFO” and “BOTCHAN AI” going forward, and with “BOTCHAN Engagement,” which we are currently operating, we’ve been accumulating a lot of know-how and receiving many suggestions for new initiatives. They really feel like a trusted partner we can always consult with!

Right now, our company is essentially working on building the foundations needed to plug the holes in a bucket that already has water in it. We believe your company is providing us with the greatest support in all things related to the web, and we would like to continue consulting with you on various matters going forward.

— I’m glad to hear you say that!
We would appreciate it if you could share what you expect from BOTCHAN and our customer support going forward.

Mr. Shinjo
Yes, that’s right—the launch of “BOTCHAN EFO” operations.
Due to matters involving personal information, it is currently still under development, but once we implement EFO, I believe our CVR will improve further and we will be able to contribute even more to your company!

— Thank you very much. I look forward to continuing to work with you on the implementation.
Lastly, could you share a brief message for companies facing similar challenges to yours?

Mr. Shinjo
Thank you very much.
I have two thoughts. First, I believe that companies, like ours, that are trying to plug the leaks in their “bucket” should definitely consider implementing this. I don’t think there is any other EFO tool on the market that allows this level of customization, and in my view there is no one who can match your company.

The second initiative involves using LINE and AI-based customer service. This has been a topic of discussion within our company as well, but we believe that sending messages via LINE is easier for customers to view than sending them by SMS, and that it may also help improve retention. In addition, with initiatives such as LINE and AI customer service, we feel they are superior to tools like email in that they enable solid one-to-one communication with users. If there are companies that are facing challenges in communicating with their users, we would strongly encourage you to try this first.

— Thank you very much for your kind words.
Thank you for taking the time to meet with me today.

If you would like to confirm whether BOTCHAN can be implemented in your company, or if you would like advice tailored to your situation, please feel free to contact us with your questions or inquiries.

A specialist consultant will respond.