In this article, we spoke with URARA Clinic about the background behind their implementation of “BOTCHAN Engagement” and the challenges they faced prior to its introduction.
In the medical weight-loss industry, treatment methods and the devices used are largely standardized, making differentiation difficult. URARA Clinic faced the same issue, with the optimization of customer acquisition measures and improvement of CVR as key challenges.
By implementing “BOTCHAN Engagement,” they were able to take appropriate approaches to LP visitors, achieving a significant result: approximately 140% improvement in CVR.
We took a deeper look into the client-first proposal that became the deciding factor for implementation, the results proven through A/B testing, and their outlook for the future.

wevnal Inc. “BOTCHAN Engagement” CS Manager, Tomomi Saito (hereafter, “—”)
To begin, could you please introduce your company’s business and yourself?

URARA Clinic Marketing Director Mr. Jumpei Okamoto (hereafter, Mr. Okamoto)
URARA Clinic is a medical weight‑loss clinic based on the concept of “not just losing weight, but becoming younger and more beautiful.” Rather than focusing solely on weight reduction, we incorporate next‑generation reverse‑aging technologies and treatments utilizing hydrogen, aiming for healthy weight loss while maintaining beauty. We also offer a wide range of our own proprietary devices and treatment menus, and to date we have welcomed a cumulative total of more than 15,000 patients.

We are mindful of the risks associated with rapid weight loss over a short period, and by combining multiple aesthetic treatments, we provide a form of health‑focused medical beauty slimming that enables patients to maintain their beauty even after losing weight.

As the marketing manager of URARA Clinic, I oversee sales performance, manage advertising budgets, and direct customer acquisition initiatives in collaboration with various agencies, with the goal of maximizing revenue.

URARA Clinic Marketing Ms. Mizuki Fujita (hereafter, Ms. Fujita)
I am mainly in charge of quality control, overseeing the accuracy of creative output and providing training and on-the-job instruction (OJT) for new employees. Essentially, while supporting Okamoto, I also assist with budget management and am involved in measurement and analytics tasks.

— Thank you very much.
May I also ask about your current KPIs?

Mr. Okamoto
At present, our KPI is maximizing sales, and we place importance on the efficient use of advertising spend. Our goal is to maintain a ROAS (Return on Advertising Spend) of 300%. Thanks to your efforts, we have been able to achieve this.

— I’m glad we could be of help.
Please tell us about the challenges you were facing before introducing BOTCHAN.

Mr. Okamoto
Originally, we had already adopted exit pop-ups as a measure in our company. At the time, we were using another company’s tool, and the mechanism of displaying a pop-up banner to users who were about to leave and guiding them to LINE to drive CVs (conversions) was the same as yours. However, as we spoke with various people and calculated the number of LINE registrations from our monthly page views, a hypothesis emerged that we might be able to target more effectively. Within the department as well, there was growing discussion that “it might be good to try another tool.”

Amid all this, I increasingly found myself hearing the name “BOTCHAN” within the industry. We heard that a variety of companies, including those we use as benchmarks, had implemented your tool and were maximizing their results.
I originally worked in the e-commerce industry myself, and even there I often heard about your LINE initiatives. Through that connection, an agency kindly introduced us to your company.

— Thank you very much.
At the time, how did you feel when you received BOTCHAN’s proposal?

Mr. Okamoto
At the time, the proposal came from your sales representative, but the tool we were using had specific operational requirements, and it seemed that meeting those requirements would be quite difficult within your organization.
Nevertheless, as we moved toward implementation, you made a point of accommodating the conditions we presented, coordinating internally, and responding as much as possible with a client‑first mindset. That attitude left a very strong impression on us.

They thoroughly explored our various challenges and made optimal proposals, so discussions went smoothly and I believe we were able to implement in the shortest possible time.
Not only are they trustworthy, but also very reassuring, and from the sales phase onward I felt they were an extremely reliable partner.

— I’m very glad to hear you say that.
What was the decisive factor in your decision to implement it?

Mr. Okamoto
That’s right.
We evaluated various factors, such as the salesperson’s personality, the company’s stance, and the speed of their PDCA cycle. When speaking with the sales representative, we placed particular importance on whether they understood our challenges and whether they could provide accurate, appropriate proposals.

In addition, your company presented proposals for the PDCA cycle, approaches to formulating hypotheses, and, to the extent possible, actual performance results, including case studies from other companies. Because you provided a transparent and convincing explanation, our decision-making process naturally became faster.

In fact, we compared and evaluated a variety of other tools as well, but what ultimately led us to choose BOTCHAN was your company’s meticulous design capabilities grounded in a deep understanding of customers. From popup banners tailored to the mindset of visitors to the LP (landing page), to post-conversion scenario design, we see your communication design—built around the entire customer journey—as a distinctive strength that other companies do not offer.

— Thank you very much.
Next, I’d like to ask about the process and story leading up to the implementation.
We also conducted A/B testing for about two to three months, correct?

Mr. Okamoto
Yes, that’s right.
I felt there was some risk in suddenly switching tools, so I consulted with your company and we conducted an A/B test with the existing tool.
I was particularly impressed when your sales representative confidently said, “We’ll deliver results, so please look forward to it!” (laughs).

As a result of conducting A/B testing, within one to two months BOTCHAN significantly outperformed the existing tool in all metrics—CVR, number of conversions, and ROAS.

— Thank you very much. How has your experience been since actually implementing BOTCHAN?

Mr. Okamoto
Our CVR has improved by about 140%, and we are extremely satisfied.
However, we do not yet have an accurate understanding of how much potential remains. Considering our monthly page views, we are unsure whether there is still room for further growth compared with other companies,
or whether we are already approaching the upper limit. We have not yet been able to grasp that point. On the assumption that we are satisfied with the current effectiveness of the measures, if there is still potential to further improve results going forward, we would very much like to take on that challenge together with you.

Also, including Ms. Saito and Ms. Kumaoka, many women are playing an active role, aren’t they? Since our main target is also women, it is extremely helpful to receive feedback from a female perspective.

— Thank you very much!
We also have many women in our creative department, so I believe we are able to deliver creatives that resonate strongly with the target audience.

Mr. Okamoto
Yes, that’s right. We are also very satisfied with the creative work.
We feel that everything is progressing very smoothly, without any misalignment in communication with your company. Because you handle everything end-to-end under a unified structure, there is a real sense of speed, and I believe that is why the creative output is delivered in a way that accurately reflects our mutual understanding.

Ms. Fujita
It was so highly praised that we even received questions from other companies saying, “This creative is really excellent! How did you make it?”

— Thank you very much!
How was the support from Customer Service?

Ms. Fujita
Starting with the recent New Year’s popup initiative, you have been responding promptly to our other initiatives as well.
On a previous occasion when we made an urgent request, although it would normally take about one business day to handle, your company was able to take care of it within the same day, which was extremely helpful for us.
We greatly appreciate this level of speed.

Also, the progress sheet is very easy to read, so we can immediately see which initiatives are currently underway, what level of results they are producing, and how things are changing over each period at a glance, which is extremely helpful. It is organized in a way that allows members other than myself to quickly understand the situation, which not only makes it easier to carry out our work but also contributes to learning.

—Thank you very much!
I look forward to continuing to work together with you on a variety of initiatives.
What kind of role does BOTCHAN currently play for your company?

Mr. Okamoto
I truly feel he is someone we can really rely on.
At our company, we focus on attracting customers mainly through web advertising, which accounts for about 90% of our efforts. Currently, many clinics are running ads, and competition to acquire customers is intensifying. In particular, I find it extremely difficult to differentiate ourselves in the medical weight-loss industry. This is because the logic behind weight loss and the devices used are largely standardized within the industry, and in reality, many clinics have introduced the same equipment.

Within that context, we differentiate ourselves as much as possible to appeal to customers and drive them toward conversion. However, we believe there is a certain number of customers who, even after reaching the landing page, do not make a final decision and still need an additional push.

We are very grateful that we can display appropriate pop-ups to such users and lead them to conversions, and we feel that BOTCHAN plays an extremely significant role in this.

— Thank you very much!
Please tell us what you expect from BOTCHAN going forward.

Mr. Okamoto
Yes, that’s right.
We are quite satisfied, but looking ahead, we believe that by introducing new formats—such as testing a video version of the GIF pop-ups that we currently use as a successful pattern—we can generate even more successful case studies.
We are very much looking forward to pursuing this as part of our collaboration with your company!

— Thank you very much!
We would be delighted to continue working together and taking on various initiatives.
Lastly, could you share a few words for companies that are facing similar challenges?

Mr. Okamoto
To be frank, I’d rather our competitors didn’t implement it (laughs).
I would very much like companies in other industries and those that have not yet adopted it to give it a try. It’s a simple and easy-to-understand mechanism that both prevents business losses and increases sales, so I feel there is no reason not to use it.

Even companies that have already implemented similar tools will, I believe, find it worthwhile to try A/B testing at least once. Because the team at wevnal responds so flexibly, you can clearly evaluate the impact. In fact, we achieved outstanding results ourselves.
That is precisely why we can confidently recommend them to other companies as well.

— Thank you very much for your kind words.
Thank you for taking the time to meet with me today.

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If you would like to confirm whether BOTCHAN can be implemented in your organization, or if you would like advice tailored to your situation, please feel free to contact us with your questions or inquiries.

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