Yumeshin Holdings Co., Ltd., which provides career change support services for the construction industry, has been using BOTCHAN EFO on its job search site “Ore no Yume” since August 2018.
The CVR via BOTCHAN EFO has consistently remained at a high level, resulting in a significant increase in the total number of conversions across the site.
We welcome Mr. Hideo Shimura from Yumeshin Holdings’ Data Management Department as our guest and look back on the journey that led to achieving numerical performance improvements through the use of chatbots.
I am Hirotoshi Suzuki, the sales representative at wevnal who supported you from implementation through to operation, and I will be serving as your interviewer.
Stagnant CVR: we were looking for the key to improving the numbers.
wevnal’s Suzuki (hereafter, ━━): The trigger for introducing BOTCHAN EFO was the proposal email from our company, correct? I was truly pleased that you took an interest and that we had the opportunity to meet.
Mr. Hideo Shimura of Yumeshin Holdings (hereafter, “Mr. Shimura”): When you first emailed me, chatbots were just starting to attract public attention, weren’t they? Since we had been going through a process of trial and error to improve our CVR, I wanted to learn more about the product in detail.
━━ Job change service application forms inevitably take time to complete, don’t they? Without concrete information such as your work history and desired annual income, it is also difficult for us to provide effective support.
Mr. Shimura: That’s right. The application form normally used for “My Dream” wasn’t very user-friendly at first. It has since been significantly improved, for example by adding automatic address entry, but even so, the registration process still takes time and effort. As a result, it’s only natural that many users drop out.
The decisive factor in adopting it was its flexible support for API integration.
━━ Among the various chatbot tools available, could you tell us why you chose BOTCHAN EFO?
Mr. Shimura: Because BOTCHAN EFO is a chatbot tool specialized for entry forms, and it was a service that could address our challenge of improving CVR. The ability to improve entry forms through detailed measurement, such as input content and points of abandonment, was very attractive.
━━ Thank you very much. We are pleased that you are finding it useful for improving all kinds of entry forms, such as reservation forms, membership registration forms, and quotation request forms.
Mr. Shimura: Another reason we chose BOTCHAN EFO was its flexible API integration. In BOTCHAN EFO’s initial specifications, it could not be integrated with the system we had originally been using. As a result, we were forced to operate two separate admin consoles in parallel, which led to some manual work being required.
We operated under those conditions for a month, but as the number of conversions increased, we could no longer keep up with processing, so we requested integration between our existing system and BOTCHAN EFO.
━━ At that time, the service had only just been launched, so we handled API integrations through one-off customizations. Now, the system has been updated so that it can easily integrate with a variety of tools, including Salesforce, Synergy!, and AD EBiS.
A relationship where you can immediately ask for help when something is wrong. That’s why the numbers followed.
━━Could you share your impressions from actually using it in operation?
Mr. Shimura: It has been extremely helpful. At this point, I consider it indispensable. The usability is excellent. Because we can create scenarios with drag and drop, even those of us who are not well-versed in system development can operate it easily.
They carefully walked us through how to use it in person and over the phone. In reality, though, the UI was so intuitive that we hardly needed any explanation at all—we were genuinely impressed by how easy it was to use.
━━ Thank you very much! Even before the order was placed, we provided a demo screen to showcase how easy it is to use (laughs).
Shimura: It has also been very helpful that you not only supported us at the initial stage, but have continued to provide us with expertise on operating the chatbot.
━━ It is truly an honor that you place your trust in us. To ensure we can continue to support you, we are also holding internal knowledge-sharing sessions and working to further improve the quality of our support.
Mr. Shimura: I believe the numbers have followed precisely because the quality of our support is so high. BOTCHAN EFO’s CVR is 11%, and 40% of all applications come through BOTCHAN EFO.
In our industry, this is an extraordinary result. Comparing the number of applications in January last year and this year, we have seen a 131% increase.
Of course, we implemented various measures such as improving the site’s UI/UX and running advertisements, but we believe that BOTCHAN EFO also made a significant contribution.
However, no matter how excellent the initiative, if you just leave it as is, the CVR will decline.
I believe I have been able to consistently deliver top performance thanks to your continued, attentive support.
Proactively proposes up-to-date tools and best practices
Mr. Shimura: Implementing BOTCHAN EFO has also led to new discoveries.
After implementation, conversions from the top page increased dramatically.
Even now, we get the most conversions from the top page. Realizing that this is where user needs lay has been a very significant asset for the company.
━━There are things you just don’t know until you try them. In that respect, Mr. Shimura always gives the impression of being willing to try our proposals right away. Since December 2018, you have also been using the chatbot service “BOTCHAN for LP,” which is linked with Facebook ads. Only recently have the numbers finally started to follow.
Shimura: Although BOTCHAN for LP had a somewhat slow start, I believe the figures we are seeing are satisfactory for our company.
Even if, in the end, the initiative turns out to be unsuccessful, we believe there is still value in having undertaken it.
Compared with vendors, marketers at operating companies are in a position where it is harder to catch emerging trends, yet they are constantly expected to identify effective marketing methods more quickly than other companies.
Mr. Suzuki has been very helpful by proactively sharing new tools and methods with us.
We would be pleased if you would continue to support us not just as a tool provider, but as a business partner.
━━ Certainly. I will continue to support you proactively.
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