Wevnal Inc. (Shibuya-ku, Tokyo; President and CEO: Hirofumi Isoyama; hereinafter “wevnal”), which operates the BX platform “BOTCHAN,” announces the launch of the “BOTCHAN AWARD 2021,” an award program that recognizes companies that have maximized consumer and corporate LTV by enhancing brand experience.
The BOTCHAN AWARD 2021 is a program established to recognize companies that promote enhanced brand experiences and are expected to achieve significant growth as hot-trend enterprises, selected from among companies that have implemented “BOTCHAN,” the BX platform provided by wevnal. Its purpose is to raise awareness among a wide audience of companies that deliver products and services through outstanding brand experiences. Award-winning companies were evaluated based on two criteria: growth potential and consistency in branding design. As of January 2022, from approximately 500 companies using “BOTCHAN,” Sparty, Inc., Bizmates, Inc., and From COCORO Co., Ltd. were selected.
“BOTCHAN AWARD 2021” Details:https://botchan.chat/award2021
■ Reasons for Selection
Sparty Inc.
Since its founding in July 2017, under the aspiration of “turning each individual’s uniqueness into value” and with the mission of “creating an era with allure,” the company has been developing D2C brands based on personalization (personalized hair care “MEDULLA,” personalized skin care “HOTARU PERSONALIZED,” and personalized body make “Waitless”). As of September 2021, the cumulative number of members has exceeded 400,000, and the company continues to demonstrate strong growth while delivering “personalized experiences” through its brands and promoting consistent brand design.
Fromcocoro Co., Ltd.
…Drawing on the knowledge we have built up to date, we want to help people before they become ill. We want to support the creation of healthy bodies. With this in mind, we have developed a broad range of products, including supplements, oral care items, Foods with Function Claims, and cosmetics. Through uncompromising product development and a sincere focus on our users, as well as sales pages designed with clear, user-friendly UI/UX, we promote a purchasing experience that is closely aligned with users’ needs.
Bizmates Inc.
Through the provision of multiple services centered on the business-focused online English conversation platform “Bizmates,” we support the growth of global talent and Japanese companies. As of October 2021, the number of companies that have implemented “Bizmates” exceeded 800, demonstrating strong growth potential in line with the times and establishing a solid brand position in the online business English conversation market.
■ Comment from wevnal CEO Isoyama
Since the release of BOTCHAN in 2017, we have now entered our fifth year, and the number of companies implementing the service has exceeded 500, allowing it to grow into a product used by many brands.
We are pleased to announce our first-ever “BOTCHAN AWARD 2021,” through which we have selected three brands that are delivering outstanding brand experiences.
Each of the three brands is pursuing its own unique initiatives and, while maintaining its own sense of brand value and worldview, is using BOTCHAN to enhance its BX (Brand Experience).
BOTCHAN will continue to provide seamless, comfortable customer service and online experiences in a one-stop manner, supporting the maximization of LTV through the improvement of BX (Brand Experience).
■ About the BX Platform “BOTCHAN”
This is a BX (Brand Experience) platform provided by wevnal that maximizes the LTV of consumers and businesses by enhancing the brand experience.
It has been implemented by more than 500 companies, primarily D2C businesses.
By consistently supporting brand success at each funnel that serves as a touchpoint with consumers, it delivers a seamless brand experience and contributes to increasing the value of companies’ brand experiences.
■ Overview of wevnal Inc.
Company name: wevnal Inc.
Representative: President and CEO Hirofumi Isoyama
Location: 5th Floor, Shibuya Park Plaza, 1-11-8 Shibuya, Shibuya-ku, Tokyo
Established: April 2011
Business: Development and provision of services for the BX (Brand Experience) platform “BOTCHAN”
