The world BOTCHAN is working toward

The background and thinking behind our product

It started with a fragmented customer experience

The same company was reaching out to the same person, yet the experience felt disjointed. The cause: the customer experience was broken into disconnected pieces.

Form
Database
Customer A = user_102
Not connected to the data of the next touchpoint
LINE
Database
Customer A = 88213
Not connected to the data of the next touchpoint
Phone
Database
Customer A = 090-xxxx
Not connected to the data of the next touchpoint
Web chat
Database
Customer A = anonymous visitor

01
Fragmented information
Customer information is scattered across the web, LINE and phone, never adding up to one customer. Behavior from comparison to purchase is split apart, which makes effective campaigns hard to run.
02
Fragmented touchpoints
Marketing, sales and customer success each use different teams and tools. Outreach meant for the same customer ends up interrupted or even contradictory.
03
A broken loop
Because of the first two, the results of each interaction never accumulate and the improvement loop never closes. What resonated and why customers dropped off cannot feed the next action, so every hypothesis starts from zero.

Not fragmented,
but a connected customer experience

To prevent these three kinds of fragmentation and deliver a connected customer experience, BOTCHAN links every piece of information from every touchpoint and understands each customer's behavior as one continuous story.

With information in one place, you can take effective action.
With touchpoints connected, you can choose the best approach with the whole picture in view.
And a loop forms that carries data through analysis, action and execution, then feeds the results back into the data.
It is an experience that only wevnal, with years spent engaging in conversations with customers, can make possible.

FormWeb Agent
LINEMessaging Agent
PhoneCall Agent
Web chatWeb Agent

Everything lands in one placeActions flow straight back

Database
One from the start. Customer A is Customer A everywhere.

CollectFour touchpoints = collectors
IntegrateAlready done from the start
AnalyzeAccurate data, sound analysis
ActService tailored to the customer
ExecuteApplied to every touchpoint

Results return to collection. An easy-to-run improvement loop means ever more optimized customer service.

Not using AI,
but working with AI

Deciding and creating is your job. Preparing is ours. Running it is AI's.

AI-native marketing means AI takes over the marketing workload, so that you can concentrate on deciding "who to reach, with what" and creating value.

* "Marketing" here is not limited to customer acquisition; it is used in the broader sense of "a concept and process of creating value together with customers and society, widely permeating that value, and building relationships with stakeholders to realize a richer, more sustainable society" (Japan Marketing Association, 2024 definition).

Everyone has always known that one-to-one service is best. What made it impossible was the wall of workload. Serving 100 people 100 ways takes 100 times the staff. Now that AI is a given, that wall is gone.

Deciding and creating is your job
Who to reach, with what. Which action to choose. And what value to create beyond it. Only you can make those calls.
Preparing is our job
What to collect, from where, and how. What meaning to give the data. What to compare it with. Our representatives build this together with you.
Running it is AI's job
Collecting, reading along the definitions we set, producing actions and executing them. AI takes over this work.

What we prepare stays in the loop. How to read the data, how to compare it, the patterns of actions that worked — they carry over to the next lap and the next client. You decide, we prepare, AI runs. With this division of roles, we want to keep the loop turning right beside you.