wevnal Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Hirofumi Isoyama), which operates the BX platform “BOTCHAN,” will speak in a session at “Why!? Direct.2025,” to be held over three days from Thursday, February 20 to Saturday, February 22, 2025.
What is “Why!? Direct”?
"Why!? Direct." is one of Japan’s largest D2C conferences, organized by the Nippon D2C Support Committee with the aim of energizing Japan’s D2C (Direct to Consumer) sector.
To date, five conferences have been held, attracting a total of more than 1,600 participants and 152 speakers, making it the largest in-person D2C event in Japan.
Lecture Overview
Presentation Schedule
February 20 (Thu) 3:55 PM – 4:15 PM
Lecture Title
“Brand Communication and Business Growth Enabled by Generative AI”
Presentation Overview
The BX platform “BOTCHAN” maximizes LTV for both consumers and enterprises by enhancing the customer experience. We are strengthening our collaboration with Microsoft and accelerating innovation through the use of generative AI. “BOTCHAN AI,” equipped with generative AI, combines corporate content with customer service know-how to provide continuous, 24/7 online support and deliver personalized customer interactions.
Furthermore, by integrating with other products, we provide a comprehensive solution that enhances customer satisfaction and engagement.
This enables stronger brand communication and accelerates business growth.
In this session, we will welcome Mr. Koga from nijito, who is using multiple BOTCHAN products, to share practical use cases and results.
For more details, click here:https://why-direct.com/schedule/20pre_03/
Speaker Profiles
Hikaru Koga
nijito Inc.
Retention Marketing Department, CRM Team, Team Leader
Joined nijito in 2018.
For approximately five years, engaged in contact center management with a focus on cultivating loyal customers and strengthening engagement.
Currently, as the person in charge of the retention domain, responsible for enhancing customer touchpoints, designing strategies for sales promotion, and managing team members.
Hirofumi Isoyama
wevnal Inc.
Representative Director
In April 2011, wevnal Inc. was founded and began operating as an advertising agency specializing in social media (SNS). The company subsequently developed “BOTCHAN,” a Brand Experience (BX) platform designed to maximize LTV. By providing end-to-end customer engagement services across the entire marketing funnel, it improves CVR and maximizes LTV.
The platform has been implemented by more than 800 companies, primarily in the e-commerce sector.
In 2023, the company transferred its original advertising business and raised a total of 2.6 billion yen in Series B funding.
Currently, it is strengthening its collaboration with Microsoft and focusing on the generative AI domain.
Event Overview
Name:Why!? Direct.2025 (Why!? Direct. 2025)
Dates:February 20, 2025 (Thu) 13:00 – February 22, 2025 (Sat) 10:00
Venue:Fukuoka Island City Forum
Organizer:Japan D2C Support Committee (General Incorporated Association)
URL: https://why-direct.com/
「BOTCHAN AI」とは
"BOTCHAN AI" combines corporate content and customer service knowledge with generative AI to provide attentive, online customer support 24 hours a day, 365 days a year.
By visualizing and analyzing customer interaction data, it uncovers customer insights that can be used to inform marketing initiatives and drive increased sales.
Service site:https://botchan.chat/product/ai
Company Info
Company Name：wevnal inc.
Head Office：1-23-23 Ebisu Square Floor #7, Ebisu, Shibuya District, Tokyo
Chief Executive Officer：Hirobumi Isoyama
Industry：BX（Brand Experience）,Development of the platform「BOTCHAN」
Founded in：April 2011
