Sharing new customer experiences created by “BOTCHAN” under the theme “Aha! moment – the instant the customer’s heart is moved –”
BX platform “BOTCHAN” is operated by wevnal Inc. (Head Office: Shibuya-ku, Tokyo; CEO: Hirofumi Isoyama). We will be speaking in a session at “Direct Agenda 2025,” to be held from Tuesday, March 18 to Thursday, March 20, 2025.
What is a “Direct Agenda”?
"Direct Agenda" is one of Japan’s leading residential-style conferences, bringing together 250 top marketers involved in direct sales and e-commerce.
The theme for 2025 is "Aha! moment – the instant the customer’s heart is moved." Amid rising CPA (Customer Acquisition Cost) and stagnation in new channels, there is a growing need to maximize customer experience with the goal of improving LTV (Customer Lifetime Value).
At this conference, direct marketers from Japan and abroad will gather to share successful case studies and discuss cross-industry challenges.
Presentation Overview
Presentation Schedule
Tuesday, March 18, 2025, 5:25 PM – 5:35 PM
Presentation Title
Both phone and chat are in a period of transformation right now! The Aha! moments created by BOTCHAN’s “inspiring customer service”
Session Overview
Until now, only humans could handle phone support, while chat support was limited to rule-based, impersonal responses—yet customer touchpoints are now entering a true “turning point.”
Conventional phone support via human operators and mechanical IVR has evolved dramatically into AICALL, enabling smooth, natural, and human-like conversations.
In chat, “dialogue” that goes beyond one-question-one-answer rule-based interactions allows us to deeply understand user intent, significantly improving both responsiveness and satisfaction.
Using actual conversation logs, we will analyze cases that move customers emotionally and present the multifaceted value that enterprise companies seek, including ROI, cost reduction, and increased loyalty.
Please join us as we explore the essence of “emotionally engaging customer service,” which is set to bring transformative change to the future of customer communication.
What is “BOTCHAN”?
"BOTCHAN" is a BX (Brand Experience) platform that maximizes LTV for both consumers and companies by enhancing the brand experience.
By consistently supporting brand success at every funnel that serves as a touchpoint with consumers, it delivers a seamless brand experience and helps increase the value of companies’ brand experiences.
Service site:https://botchan.chat/
Event Overview
Title:Direct Agenda 2025
Dates:March 18 (Tue)–20 (Thu), 2025 – 2 nights, 3 days
Venue:Dejima Messe Nagasaki Convention Hall
Organizer:Nanovation Inc.
URL:https://directagenda.jp/
Company Info
Company Name：wevnal inc.
Head Office：1-23-23 Ebisu Square Floor #7, Ebisu, Shibuya District, Tokyo
Chief Executive Officer：Hirobumi Isoyama
Industry：BX（Brand Experience）,Development of the platform「BOTCHAN」
Founded in：April 2011
