From Tuesday, March 17 to Thursday, March 19, 2026, our Executive Officer and CSO, Morimoto, and Morikawa, Head of the “BOTCHAN AICALL” product, will participate in “Direct Agenda 2026,” one of Japan’s largest direct marketing conferences, to be held at Hotel Nikko Kumamoto.
During the event, Morikawa, the product owner of “BOTCHAN AICALL,” will also appear in a session together with Mr. Ota, the director of our client Orico Car Life Co., Ltd.
In this session, we will discuss how AI is evolving from “automation” to “skill enhancement” — and share the 200-day journey of “co-learning” with Orico Car Life that achieved a conversion rate surpassing human performance.
We look forward to exchanging views with you on the future outlook of direct marketing at this conference, which brings together leading marketers from Japan and around the world.
All attendees are cordially invited to visit our session and booth.
"Direct Agenda 2026" Event Overview
・Name: Direct Agenda 2026
・Dates: Tuesday, March 17, 2026 – Thursday, March 19, 2026
・Venue: Hotel Nikko Kumamoto (2-1 Kamitori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture)
・Participants: 300 in total (150 mail-order business owners, 150 partners)
・Official event website:https://directagenda.jp/
Our participating members
・Executive Officer, CSO: Akihiro Morimoto
・“BOTCHAN AICALL” Product Owner: Tomoki Morikawa
