— An industry first in consumer finance (*1), enabling seamless applications through a conversational form —
Wevnal Inc. (Head Office: Shibuya-ku, Tokyo; CEO: Hirofumi Isoyama), which operates the BX platform “BOTCHAN,” is pleased to announce that its chat-based form solution “BOTCHAN EFO” has been implemented in the new customer application form for “PROMISE,” the service brand operated by SMBC Consumer Finance Co., Ltd. (Head Office: Koto-ku, Tokyo; President and Representative Director: Terumasa Takahashi). With this implementation, the consumer finance industry’s first (*1) conversational application form has been realized, providing customers with a seamless application experience.
Background to the introduction at SMBC Consumer Finance Co., Ltd.
At SMBC Consumer Finance Co., Ltd., under the service brand “PROMISE,” the company is constantly working to improve the convenience of its procedures so that first-time customers can apply for the service more easily and with greater peace of mind.
To ensure that customers can proceed with input procedures without stress, you decided to implement “BOTCHAN EFO,” which enables optimal, conversational-style navigation, with the aim of improving conversion rates and customer satisfaction by providing a more intuitive and seamless application process.
Expectations of SMBC Consumer Finance Co., Ltd.
In introducing BOTCHAN EFO this time, SMBC Consumer Finance Co., Ltd. has the following expectations.
At PROMISE, we are optimizing our application form so that customers can complete procedures smoothly. By introducing “BOTCHAN EFO” and, for the first time in the consumer finance industry, switching to a conversational-style application form, we have made a new application experience possible (*2).
We will continue striving to enhance convenience and deliver even more valuable services so that our customers can complete procedures with confidence.
Through BOTCHAN EFO, wevnal will continue to support the realization of these goals.
About the chat form “BOTCHAN EFO”
"BOTCHAN EFO" is an entry form optimization tool that replaces web input forms with a chat-style interface to enhance the user input experience, prevent drop-offs, and maximize conversion rates. Its main features are as follows.
・Stress-free input experience through conversational interaction:
With a conversational, Q&A-style interface, users can simply respond to questions to proceed with input, significantly reducing the typical burden associated with traditional forms.
・Improved form completion rate:
By enhancing visual clarity and ease of input, it helps maintain user motivation, prevent users from abandoning the form, and ultimately improve the form completion rate.
・Flexible customization:
You can freely customize it to match the implementing company’s brand image and website design, providing users with a seamless, natural experience.
・Detailed data analysis and improvement cycle:
We conduct in-depth analysis of user input data and drop-off points, and support ongoing improvement activities.
"BOTCHAN EFO" has a proven track record of implementation across a wide range of industries, including financial institutions, e-commerce sites, recruitment, and real estate, and supports companies in improving the efficiency of customer acquisition in their marketing activities.
Service site:https://botchan.chat/product/efo-premium
SMBC Consumer Finance Co., Ltd. Company Overview
Company name: SMBC Consumer Finance Co., Ltd.
Location: SMBC Toyosu Building, 2-2-31 Toyosu, Koto-ku, Tokyo
Representative: President and CEO Terumasa Takahashi
Business description: Consumer finance business, guarantee business, and other businesses
URL:https://www.smbc-cf.com/
Company Info
Company Name：wevnal inc.
Head Office：1-23-23 Ebisu Square Floor #7, Ebisu, Shibuya District, Tokyo
Chief Executive Officer：Hirobumi Isoyama
Industry：BX（Brand Experience）,Development of the platform「BOTCHAN」
Founded in：April 2011
※1 According to research by wevnal.
※2 The conversational form is displayed only for certain application channels. Not all customers’ application forms will use the conversational format.
